/* ==========================================================================
   APEX SEO SARASOTA - RED, WHITE, AND BLUE THEME
   High-Contrast, Authoritative, Premium Conversion Styling
   ========================================================================== */

:root {
  /* Red, White, and Blue Palette */
  --primary-blue: #0A2540;       /* Deep Navy Blue */
  --dark-navy: #061525;          /* Midnight Navy */
  --accent-blue: #0056B3;        /* Vibrant Royal Blue */
  --bright-blue: #1D70B8;        /* Vivid Cobalt Blue */
  --light-blue: #EBF3FA;         /* Soft Ice Blue Background */
  
  --primary-red: #D91A2A;        /* Crimson Red - Primary Action */
  --dark-red: #A80D1A;           /* Deep Crimson Hover */
  --light-red: #FFF1F2;          /* Subtle Red Tint */

  --pure-white: #FFFFFF;
  --off-white: #F8FAFC;
  --card-bg: #FFFFFF;

  --text-dark: #1E293B;          /* Dark Slate */
  --text-muted: #64748B;         /* Medium Slate */
  --text-light: #94A3B8;
  --border-color: #E2E8F0;
  
  /* Shadows & Depth */
  --shadow-sm: 0 2px 4px rgba(10, 37, 64, 0.05);
  --shadow-md: 0 6px 18px rgba(10, 37, 64, 0.08);
  --shadow-lg: 0 12px 30px rgba(10, 37, 64, 0.12);
  --shadow-red: 0 8px 24px rgba(217, 26, 42, 0.35);
  --shadow-deep: 0 20px 40px rgba(10, 37, 64, 0.16);

  --radius-sm: 6px;
  --radius-md: 10px;
  --radius-lg: 16px;
  --radius-full: 9999px;

  --transition: all 0.25s ease-in-out;
}

/* Base Styles */
* {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
  font-size: 16px;
}

body {
  font-family: 'Open Sans', -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
  color: var(--text-dark);
  background-color: var(--off-white);
  line-height: 1.6;
  overflow-x: hidden;
}

h1, h2, h3, h4, h5, h6 {
  font-family: 'Montserrat', sans-serif;
  font-weight: 800;
  color: var(--primary-blue);
  line-height: 1.25;
}

a {
  color: var(--accent-blue);
  text-decoration: none;
  transition: var(--transition);
}

a:hover {
  color: var(--primary-red);
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

/* Color Utility Classes */
.text-red { color: var(--primary-red) !important; }
.text-blue { color: var(--accent-blue) !important; }
.text-white { color: var(--pure-white) !important; }
.text-muted { color: var(--text-muted) !important; }
.bg-red { background-color: var(--primary-red) !important; }
.bg-blue { background-color: var(--primary-blue) !important; }
.font-bold { font-weight: 700; }
.hidden { display: none !important; }

.container {
  width: 100%;
  max-width: 1240px;
  margin: 0 auto;
  padding: 0 20px;
}

/* Top Notification Bar */
.top-bar {
  background: var(--primary-blue);
  color: #E2E8F0;
  font-size: 0.85rem;
  padding: 8px 0;
  border-bottom: 2px solid var(--primary-red);
}

.top-bar-content {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 10px;
}

.top-bar a {
  color: #FFFFFF;
  font-weight: 700;
}

.top-bar a:hover {
  color: #FF8585;
}

.bar-separator {
  margin: 0 10px;
  color: #475569;
}

/* Header & Sticky Nav */
.site-header {
  background: var(--pure-white);
  position: sticky;
  top: 0;
  z-index: 1000;
  box-shadow: var(--shadow-sm);
  transition: var(--transition);
}

.header-container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 20px;
}

.logo a {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: 'Montserrat', sans-serif;
  font-weight: 900;
  font-size: 1.35rem;
  letter-spacing: -0.5px;
  color: var(--primary-blue);
}

.logo-mascot {
  width: 50px;
  height: 50px;
  border-radius: 50%;
  object-fit: cover;
  box-shadow: 0 2px 8px rgba(10, 37, 64, 0.2);
  border: 2px solid var(--primary-red);
}

.footer-mascot {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  object-fit: cover;
  border: 2px solid var(--primary-red);
}

.nav-links {
  display: flex;
  gap: 24px;
}

.nav-links a {
  color: var(--primary-blue);
  font-weight: 600;
  font-size: 0.95rem;
  position: relative;
  padding: 5px 0;
}

.nav-links a::after {
  content: '';
  position: absolute;
  bottom: 0;
  left: 0;
  width: 0%;
  height: 2px;
  background-color: var(--primary-red);
  transition: var(--transition);
}

.nav-links a:hover::after {
  width: 100%;
}

.mobile-menu-toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 8px;
}

.mobile-menu-toggle span {
  display: block;
  width: 25px;
  height: 3px;
  background-color: var(--primary-blue);
  margin: 5px 0;
  border-radius: 2px;
  transition: var(--transition);
}

/* Buttons & CTA Elements */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 0.95rem;
  padding: 12px 24px;
  border-radius: var(--radius-sm);
  cursor: pointer;
  transition: var(--transition);
  border: 2px solid transparent;
  text-align: center;
}

.btn-sm {
  padding: 6px 14px;
  font-size: 0.85rem;
}

.btn-lg {
  padding: 16px 32px;
  font-size: 1.05rem;
  border-radius: var(--radius-md);
}

.btn-xl {
  padding: 18px 36px;
  font-size: 1.15rem;
  border-radius: var(--radius-md);
}

.btn-block {
  width: 100%;
}

.btn-red {
  background-color: var(--primary-red);
  color: var(--pure-white);
  box-shadow: 0 4px 14px rgba(217, 26, 42, 0.3);
}

.btn-red:hover {
  background-color: var(--dark-red);
  color: var(--pure-white);
  transform: translateY(-2px);
  box-shadow: var(--shadow-red);
}

.btn-outline-blue {
  border-color: var(--accent-blue);
  color: var(--accent-blue);
  background: transparent;
}

.btn-outline-blue:hover {
  background: var(--accent-blue);
  color: var(--pure-white);
  transform: translateY(-2px);
}

.btn-outline-white {
  border-color: var(--pure-white);
  color: var(--pure-white);
  background: transparent;
}

.btn-outline-white:hover {
  background: var(--pure-white);
  color: var(--primary-blue);
  transform: translateY(-2px);
}

.btn-white {
  background-color: var(--pure-white);
  color: var(--primary-blue);
  box-shadow: var(--shadow-sm);
}

.btn-white:hover {
  background-color: var(--light-blue);
  color: var(--primary-blue);
  transform: translateY(-2px);
}

.pulse-effect {
  animation: pulseGlow 2.5s infinite;
}

@keyframes pulseGlow {
  0% { box-shadow: 0 0 0 0 rgba(217, 26, 42, 0.5); }
  70% { box-shadow: 0 0 0 14px rgba(217, 26, 42, 0); }
  100% { box-shadow: 0 0 0 0 rgba(217, 26, 42, 0); }
}

/* Quick Strip */
.quick-callout-strip {
  background: linear-gradient(90deg, var(--accent-blue) 0%, var(--primary-blue) 100%);
  color: var(--pure-white);
  padding: 10px 0;
  text-align: center;
  font-size: 0.95rem;
}

.strip-content {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  flex-wrap: wrap;
}

/* Hero Section */
.hero-section {
  position: relative;
  background: linear-gradient(135deg, #07192D 0%, #0A2540 60%, #153D68 100%);
  color: var(--pure-white);
  padding: 70px 0 90px;
  overflow: hidden;
}

.hero-overlay {
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 100%;
  background: radial-gradient(circle at 85% 20%, rgba(217, 26, 42, 0.18) 0%, transparent 60%),
              radial-gradient(circle at 15% 80%, rgba(0, 86, 179, 0.25) 0%, transparent 50%);
  pointer-events: none;
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 50px;
  align-items: center;
  position: relative;
  z-index: 2;
}

.badge-flag {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.25);
  color: #FFFFFF;
  padding: 6px 14px;
  border-radius: var(--radius-full);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.5px;
  margin-bottom: 20px;
}

.badge-flag .star {
  color: #FFD700;
}

.hero-text h1 {
  color: var(--pure-white) !important;
  font-size: 2.85rem;
  margin-bottom: 20px;
  line-height: 1.2;
}

/* Ensure ultra-high contrast for Google PageSpeed / WCAG AAA compliance on dark blue hero */
.hero-section .hero-text h1 span.text-blue,
.hero-section h1 span.text-blue {
  color: #FFFFFF !important; /* Pure white on deep navy background */
  text-shadow: 0 2px 10px rgba(0, 0, 0, 0.4);
}

.hero-section .key-point i.text-blue {
  color: #38BDF8 !important; /* Vivid Light Cyan / Sky Blue with 10:1+ contrast on navy */
}

.hero-subtext {
  font-size: 1.12rem;
  color: #CBD5E1;
  margin-bottom: 25px;
  line-height: 1.7;
}

.hero-key-points {
  display: flex;
  flex-direction: column;
  gap: 10px;
  margin-bottom: 30px;
}

.key-point {
  display: flex;
  align-items: center;
  gap: 10px;
  font-size: 0.98rem;
  font-weight: 600;
  color: #F1F5F9;
}

.hero-cta-group {
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
  margin-bottom: 35px;
}

.hero-proof-mini {
  display: flex;
  align-items: center;
  gap: 15px;
  padding-top: 20px;
  border-top: 1px solid rgba(255, 255, 255, 0.15);
}

.proof-avatars {
  display: flex;
}

.proof-avatars .avatar {
  width: 38px;
  height: 38px;
  border-radius: 50%;
  background: var(--light-blue);
  color: var(--primary-blue);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.85rem;
  border: 2px solid var(--primary-blue);
  margin-left: -10px;
}

.proof-avatars .avatar:first-child {
  margin-left: 0;
}

.proof-copy {
  font-size: 0.88rem;
  color: #CBD5E1;
}

/* Card Form in Hero */
.card-form {
  background: var(--pure-white);
  border-radius: var(--radius-lg);
  padding: 35px;
  color: var(--text-dark);
  position: relative;
  border-top: 6px solid var(--primary-red);
}

.form-header {
  margin-bottom: 22px;
}

.form-tag {
  display: inline-block;
  background: var(--light-red);
  color: var(--primary-red);
  font-size: 0.75rem;
  font-weight: 800;
  padding: 4px 10px;
  border-radius: 4px;
  letter-spacing: 0.5px;
  margin-bottom: 8px;
}

.form-header h3 {
  font-size: 1.45rem;
  margin-bottom: 6px;
}

.form-header p {
  font-size: 0.88rem;
  color: var(--text-muted);
}

.form-group {
  margin-bottom: 14px;
}

.form-group label {
  display: block;
  font-size: 0.82rem;
  font-weight: 700;
  color: var(--primary-blue);
  margin-bottom: 5px;
}

.form-group input,
.form-group select {
  width: 100%;
  padding: 12px 14px;
  border: 1.5px solid var(--border-color);
  border-radius: var(--radius-sm);
  font-size: 0.95rem;
  transition: var(--transition);
  font-family: inherit;
}

.form-group input:focus,
.form-group select:focus {
  outline: none;
  border-color: var(--accent-blue);
  box-shadow: 0 0 0 3px rgba(0, 86, 179, 0.15);
}

.form-row {
  display: flex;
  gap: 12px;
}

.col-half {
  flex: 1;
}

.privacy-note {
  font-size: 0.74rem;
  color: var(--text-muted);
  text-align: center;
  margin-top: 12px;
}

.form-success {
  text-align: center;
  padding: 30px 10px;
}

.form-success .success-icon {
  font-size: 3.5rem;
  color: #10B981;
  margin-bottom: 15px;
}

.form-success h4 {
  font-size: 1.4rem;
  margin-bottom: 10px;
}

.form-success p {
  color: var(--text-muted);
  font-size: 0.92rem;
}

/* Section Shared Layout */
section {
  padding: 85px 0;
}

.section-title {
  margin-bottom: 50px;
}

.badge-sub {
  font-size: 0.82rem;
  font-weight: 800;
  letter-spacing: 1.5px;
  display: block;
  margin-bottom: 8px;
  text-transform: uppercase;
}

.section-title h2 {
  font-size: 2.35rem;
  margin-bottom: 15px;
}

.title-underline {
  width: 70px;
  height: 4px;
  background: var(--primary-red);
  margin: 0 auto 18px;
  border-radius: 2px;
}

.section-intro {
  font-size: 1.05rem;
  color: #334155;
  max-width: 780px;
  margin: 0 auto;
  line-height: 1.7;
}

.hero-feature-banner {
  max-width: 980px;
  margin: 0 auto 50px;
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: 0 16px 40px rgba(10, 37, 64, 0.16);
  border: 3px solid #E2E8F0;
  transition: var(--transition);
}

.hero-feature-banner:hover {
  transform: translateY(-4px);
  box-shadow: 0 24px 50px rgba(10, 37, 64, 0.22);
  border-color: var(--accent-blue);
}

.hero-feature-banner img {
  width: 100%;
  height: auto;
  display: block;
}

.grid-3 {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
}

.grid-4 {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}

.gap-20 { gap: 20px; }
.gap-30 { gap: 30px; }
.mt-50 { margin-top: 50px; }

/* Competitor Analysis Section */
.competitors-section {
  background: var(--pure-white);
}

.card {
  background: var(--pure-white);
  border-radius: var(--radius-md);
  padding: 32px;
  box-shadow: var(--shadow-md);
  border: 1px solid var(--border-color);
  transition: var(--transition);
}

.card:hover {
  transform: translateY(-5px);
  box-shadow: var(--shadow-lg);
}

.card-comparison {
  border-top: 4px solid var(--primary-red);
  position: relative;
}

.comp-badge {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 800;
  padding: 4px 10px;
  border-radius: 4px;
  margin-bottom: 15px;
  text-transform: uppercase;
}

.comp-badge.bad {
  background: #FEE2E2;
  color: var(--primary-red);
}

.card-comparison h3 {
  font-size: 1.3rem;
  margin-bottom: 12px;
  color: var(--primary-blue);
}

.card-comparison p {
  font-size: 0.95rem;
  color: #334155;
  margin-bottom: 18px;
  line-height: 1.65;
}

.our-fix {
  background: var(--light-blue);
  border-left: 3px solid var(--accent-blue);
  padding: 14px 16px;
  border-radius: 0 var(--radius-sm) var(--radius-sm) 0;
}

.our-fix p {
  font-size: 0.92rem;
  color: #1E293B;
  margin-bottom: 0;
  line-height: 1.6;
}

.fix-label {
  display: block;
  font-size: 0.82rem;
  font-weight: 800;
  color: var(--primary-blue);
  margin-bottom: 4px;
}

.our-fix p {
  margin-bottom: 0;
  color: var(--primary-blue);
  font-weight: 600;
  font-size: 0.88rem;
}

/* Matrix Table */
.matrix-wrapper {
  margin-top: 60px;
  background: var(--off-white);
  padding: 35px;
  border-radius: var(--radius-lg);
  border: 1px solid var(--border-color);
}

.matrix-title {
  font-size: 1.5rem;
  margin-bottom: 25px;
}

.table-responsive {
  overflow-x: auto;
}

.comparison-table {
  width: 100%;
  border-collapse: collapse;
  text-align: left;
  background: var(--pure-white);
  border-radius: var(--radius-sm);
  overflow: hidden;
  box-shadow: var(--shadow-sm);
}

.comparison-table th,
.comparison-table td {
  padding: 16px 20px;
  border-bottom: 1px solid var(--border-color);
  font-size: 0.92rem;
}

.comparison-table th {
  background: var(--primary-blue);
  color: var(--pure-white);
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
}

.comparison-table .highlight-col {
  background: #FEF2F2;
  color: var(--primary-blue);
  border-left: 2px solid #FECACA;
  border-right: 2px solid #FECACA;
}

.comparison-table th.highlight-col {
  background: var(--primary-red);
  color: var(--pure-white);
  border: none;
}

/* Services Section Header & ROI Calculator Grid */
.services-section {
  background: var(--light-blue);
}

.services-header-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 40px;
  align-items: center;
  margin-bottom: 50px;
}

.services-header-text h2 {
  font-size: 2.25rem;
  margin-bottom: 12px;
}

.title-underline-left {
  width: 70px;
  height: 4px;
  background: var(--primary-red);
  margin-bottom: 18px;
  border-radius: 2px;
}

.section-intro-left {
  font-size: 1.05rem;
  color: var(--text-muted);
  margin-bottom: 25px;
  line-height: 1.65;
}

.growth-highlights {
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.growth-item {
  display: flex;
  align-items: center;
  gap: 12px;
  background: var(--pure-white);
  padding: 12px 18px;
  border-radius: var(--radius-sm);
  border-left: 4px solid var(--accent-blue);
  box-shadow: var(--shadow-sm);
  font-size: 0.92rem;
  color: var(--primary-blue);
}

/* ROI Calculator Card */
.roi-calculator-card {
  background: var(--pure-white);
  border-radius: var(--radius-lg);
  padding: 30px;
  border-top: 5px solid var(--primary-red);
  box-shadow: var(--shadow-deep);
  border: 1px solid var(--border-color);
}

.calc-badge {
  display: inline-block;
  background: var(--light-red);
  color: var(--primary-red);
  font-size: 0.75rem;
  font-weight: 800;
  padding: 4px 10px;
  border-radius: 4px;
  margin-bottom: 10px;
  letter-spacing: 0.5px;
}

.roi-calculator-card h3 {
  font-size: 1.35rem;
  margin-bottom: 6px;
}

.calc-subtext {
  font-size: 0.85rem;
  color: var(--text-muted);
  margin-bottom: 20px;
}

.calc-field {
  margin-bottom: 16px;
}

.calc-label-row {
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-size: 0.82rem;
  font-weight: 700;
  color: var(--primary-blue);
  margin-bottom: 6px;
}

.calc-val-display {
  color: var(--primary-red);
  font-size: 0.95rem;
  font-weight: 800;
}

.calc-field input[type="range"] {
  width: 100%;
  accent-color: var(--primary-red);
  cursor: pointer;
}

.calc-output-box {
  background: var(--off-white);
  border: 1px solid var(--border-color);
  border-radius: var(--radius-sm);
  padding: 15px;
  margin-bottom: 18px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px;
}

.output-item {
  display: flex;
  flex-direction: column;
}

.output-label {
  font-size: 0.72rem;
  font-weight: 700;
  text-transform: uppercase;
  color: var(--text-muted);
  margin-bottom: 2px;
}

.output-val {
  font-family: 'Montserrat', sans-serif;
  font-weight: 900;
  font-size: 1.35rem;
  line-height: 1.1;
}

.output-item-full {
  grid-column: span 2;
  border-top: 1px solid var(--border-color);
  padding-top: 8px;
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.output-sub {
  font-size: 0.8rem;
  font-weight: 600;
  color: var(--primary-blue);
}

.roi-percentage-badge {
  background: #DCFCE7;
  color: #15803D;
  font-weight: 800;
  font-size: 0.85rem;
  padding: 3px 8px;
  border-radius: 4px;
}

.calc-cta-wrapper {
  text-align: center;
}

.calc-guarantee-note {
  display: block;
  font-size: 0.75rem;
  color: var(--text-muted);
  margin-top: 8px;
}

.service-box {
  background: var(--pure-white);
  border-radius: var(--radius-md);
  padding: 35px 28px;
  box-shadow: var(--shadow-sm);
  border: 1px solid var(--border-color);
  transition: var(--transition);
  display: flex;
  flex-direction: column;
}

.service-box:hover {
  transform: translateY(-6px);
  box-shadow: var(--shadow-lg);
  border-color: #CBD5E1;
}

.service-icon {
  font-size: 2.3rem;
  margin-bottom: 20px;
}

.service-box h2,
.service-box h3 {
  font-size: 1.3rem;
  margin-bottom: 14px;
  color: var(--primary-blue);
  line-height: 1.35;
}

.service-box p {
  font-size: 0.95rem;
  color: #334155;
  margin-bottom: 20px;
  flex-grow: 1;
  line-height: 1.65;
}

.service-checklist {
  list-style: none;
  margin-bottom: 22px;
}

.service-checklist li {
  font-size: 0.84rem;
  margin-bottom: 8px;
  color: var(--text-dark);
  font-weight: 600;
  display: flex;
  align-items: center;
  gap: 8px;
}

.service-link {
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 0.88rem;
  color: var(--primary-red);
  display: inline-flex;
  align-items: center;
  gap: 6px;
}

.service-link:hover {
  color: var(--dark-red);
  gap: 10px;
}

/* Coverage Section */
.coverage-section {
  background: linear-gradient(135deg, var(--primary-blue) 0%, #0F3254 100%);
  color: var(--pure-white);
}

.area-card {
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.15);
  border-radius: var(--radius-md);
  padding: 24px 20px;
  text-align: center;
  transition: var(--transition);
}

.area-card:hover {
  background: rgba(255, 255, 255, 0.16);
  transform: translateY(-4px);
  border-color: var(--primary-red);
}

.area-icon {
  font-size: 2rem;
  color: var(--primary-red);
  margin-bottom: 12px;
}

.area-card h4 {
  color: var(--pure-white);
  font-size: 1.15rem;
  margin-bottom: 6px;
}

.zip-codes {
  font-size: 0.82rem;
  color: #94A3B8;
  margin-bottom: 10px;
}

.area-highlight {
  display: inline-block;
  background: rgba(0, 86, 179, 0.5);
  color: #FFFFFF;
  font-size: 0.72rem;
  padding: 3px 8px;
  border-radius: 4px;
  font-weight: 700;
}

.rank-calculator-box {
  margin-top: 50px;
  background: var(--pure-white);
  border-radius: var(--radius-lg);
  padding: 35px;
  color: var(--text-dark);
  box-shadow: var(--shadow-deep);
  border-top: 5px solid var(--accent-blue);
}

.calc-text {
  text-align: center;
  margin-bottom: 20px;
}

.calc-text h3 {
  font-size: 1.45rem;
  margin-bottom: 6px;
}

.calc-text p {
  color: var(--text-muted);
  font-size: 0.92rem;
}

.calc-inputs {
  display: flex;
  max-width: 650px;
  margin: 0 auto;
  gap: 10px;
}

.calc-inputs input {
  flex: 1;
  padding: 14px 18px;
  border: 2px solid var(--border-color);
  border-radius: var(--radius-sm);
  font-size: 1rem;
}

.calc-inputs input:focus {
  outline: none;
  border-color: var(--primary-red);
}

.calc-result {
  margin-top: 20px;
  padding: 15px;
  background: var(--light-blue);
  border-radius: var(--radius-sm);
  text-align: center;
  font-size: 0.95rem;
}

/* Case Studies */
.case-studies-section {
  background: var(--pure-white);
}

.case-card {
  display: flex;
  flex-direction: column;
}

.case-header {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 16px;
}

.case-tag {
  font-size: 0.72rem;
  font-weight: 800;
  padding: 3px 8px;
  border-radius: 4px;
  text-transform: uppercase;
}

.tag-blue { background: #DBEAFE; color: var(--accent-blue); }
.tag-red { background: #FEE2E2; color: var(--primary-red); }

.case-location {
  font-size: 0.78rem;
  color: var(--text-muted);
}

.case-card h3 {
  font-size: 1.25rem;
  margin-bottom: 10px;
}

.case-summary {
  font-size: 0.9rem;
  color: var(--text-muted);
  margin-bottom: 20px;
}

.stats-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
  background: var(--off-white);
  padding: 16px 12px;
  border-radius: var(--radius-sm);
  text-align: center;
  margin-bottom: 20px;
}

.stat-number {
  display: block;
  font-family: 'Montserrat', sans-serif;
  font-weight: 800;
  font-size: 1.35rem;
  line-height: 1;
  margin-bottom: 4px;
}

.stat-desc {
  font-size: 0.7rem;
  color: var(--text-muted);
  font-weight: 600;
  text-transform: uppercase;
}

.case-quote {
  font-style: italic;
  font-size: 0.88rem;
  color: var(--text-dark);
  border-left: 3px solid var(--primary-red);
  padding-left: 12px;
  margin-top: auto;
}

.quote-author {
  display: block;
  font-style: normal;
  font-weight: 700;
  font-size: 0.78rem;
  color: var(--primary-blue);
  margin-top: 6px;
}

/* Process Section */
.process-section {
  background: var(--off-white);
}

.process-timeline {
  display: flex;
  flex-direction: column;
  gap: 25px;
  max-width: 900px;
  margin: 0 auto;
}

.process-step {
  display: flex;
  align-items: flex-start;
  gap: 25px;
  background: var(--pure-white);
  padding: 28px;
  border-radius: var(--radius-md);
  box-shadow: var(--shadow-sm);
  border: 1px solid var(--border-color);
}

.step-circle {
  width: 55px;
  height: 55px;
  border-radius: 50%;
  color: var(--pure-white);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Montserrat', sans-serif;
  font-weight: 800;
  font-size: 1.25rem;
  flex-shrink: 0;
}

.step-content h4 {
  font-size: 1.25rem;
  margin-bottom: 8px;
}

.step-content p {
  color: var(--text-muted);
  font-size: 0.92rem;
}

.cta-banner {
  background: linear-gradient(90deg, var(--primary-blue) 0%, var(--bright-blue) 100%);
  border-radius: var(--radius-lg);
  padding: 40px;
  color: var(--pure-white);
}

.banner-inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 20px;
}

.banner-text h3 {
  color: var(--pure-white);
  font-size: 1.6rem;
  margin-bottom: 6px;
}

.banner-text p {
  color: #E2E8F0;
  font-size: 0.95rem;
}

/* Pricing Section */
.pricing-section {
  background: var(--pure-white);
}

.pricing-card {
  background: var(--pure-white);
  border: 2px solid var(--border-color);
  border-radius: var(--radius-lg);
  padding: 40px 30px;
  display: flex;
  flex-direction: column;
  transition: var(--transition);
  position: relative;
}

.pricing-card:hover {
  transform: translateY(-5px);
  box-shadow: var(--shadow-lg);
}

.featured-pricing {
  border-color: var(--primary-red);
  background: #FFFDFD;
  transform: scale(1.03);
}

.popular-ribbon {
  position: absolute;
  top: -15px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--primary-red);
  color: var(--pure-white);
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 1px;
  padding: 6px 18px;
  border-radius: var(--radius-full);
}

.pricing-header {
  text-align: center;
  margin-bottom: 25px;
  padding-bottom: 25px;
  border-bottom: 1px solid var(--border-color);
}

.pricing-header h3 {
  font-size: 1.45rem;
  margin-bottom: 8px;
}

.pricing-ideal {
  font-size: 0.82rem;
  color: var(--text-muted);
  min-height: 40px;
  margin-bottom: 15px;
}

.price {
  display: flex;
  align-items: flex-start;
  justify-content: center;
  gap: 4px;
}

.currency {
  font-size: 1.5rem;
  font-weight: 700;
  color: var(--primary-blue);
  margin-top: 6px;
}

.amount {
  font-family: 'Montserrat', sans-serif;
  font-size: 3rem;
  font-weight: 900;
  color: var(--primary-blue);
  line-height: 1;
}

.term {
  font-size: 0.88rem;
  color: var(--text-muted);
  align-self: flex-end;
  margin-bottom: 6px;
}

.pricing-features {
  list-style: none;
  margin-bottom: 30px;
  flex-grow: 1;
}

.pricing-features li {
  font-size: 0.88rem;
  margin-bottom: 12px;
  display: flex;
  align-items: flex-start;
  gap: 10px;
  color: var(--text-dark);
}

/* Large CTA Section */
.cta-section {
  background: linear-gradient(135deg, var(--primary-blue) 0%, #061525 100%);
  border-top: 5px solid var(--primary-red);
  border-bottom: 5px solid var(--accent-blue);
  padding: 80px 0;
}

.cta-section h2 {
  font-size: 2.5rem;
  max-width: 850px;
  margin: 0 auto 18px;
}

.cta-subtitle {
  font-size: 1.15rem;
  color: #CBD5E1;
  max-width: 720px;
  margin: 0 auto 35px;
}

.cta-buttons {
  display: flex;
  justify-content: center;
  gap: 20px;
  flex-wrap: wrap;
  margin-bottom: 25px;
}

.sub-guarantee {
  font-size: 0.9rem;
  opacity: 0.85;
}

/* FAQ Section */
.faq-section {
  background: var(--off-white);
}

.faq-container {
  max-width: 900px;
}

.faq-category-header {
  margin-top: 45px;
  margin-bottom: 20px;
  padding-bottom: 10px;
  border-bottom: 2px solid var(--border-color);
  display: flex;
  align-items: center;
  gap: 12px;
}

.faq-category-header h3 {
  font-size: 1.4rem;
  color: var(--primary-blue);
  margin: 0;
}

.faq-category-header i {
  color: var(--primary-red);
  font-size: 1.3rem;
}

.faq-accordion {
  display: flex;
  flex-direction: column;
  gap: 15px;
}

.faq-item {
  background: var(--pure-white);
  border-radius: var(--radius-md);
  border: 1px solid var(--border-color);
  overflow: hidden;
  box-shadow: var(--shadow-sm);
}

.faq-question {
  width: 100%;
  padding: 20px 24px;
  text-align: left;
  background: none;
  border: none;
  outline: none;
  font-family: 'Montserrat', sans-serif;
  font-size: 1.05rem;
  font-weight: 700;
  color: var(--primary-blue);
  cursor: pointer;
  display: flex;
  justify-content: space-between;
  align-items: center;
  transition: var(--transition);
}

.faq-question:hover {
  background: var(--light-blue);
}

.faq-question i {
  color: var(--primary-red);
  transition: transform 0.3s ease;
}

.faq-question.active i {
  transform: rotate(180deg);
}

.faq-answer {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.3s ease;
  background: var(--pure-white);
}

.faq-answer p {
  padding: 0 24px 22px;
  font-size: 0.95rem;
  color: var(--text-muted);
  line-height: 1.65;
}

/* Local Content Deep Dive Layout */
.local-content-section {
  padding: 70px 0 90px;
  background: #F8FAFC;
}

.local-content-wrapper {
  max-width: 960px;
  margin: 0 auto;
  font-size: 1.05rem;
  line-height: 1.8;
  color: #334155;
}

/* Content Lead Hero Callout */
.content-lead-card {
  background: var(--pure-white);
  border-radius: var(--radius-md);
  padding: 35px 40px;
  box-shadow: 0 4px 20px rgba(10, 37, 64, 0.06);
  border-left: 5px solid var(--primary-red);
  margin-bottom: 45px;
}

.content-lead-card p:last-child {
  margin-bottom: 0;
}

.lead-dropcap::first-letter {
  font-family: 'Montserrat', sans-serif;
  float: left;
  font-size: 3.5rem;
  line-height: 0.85;
  font-weight: 900;
  color: var(--primary-red);
  padding-right: 12px;
  padding-top: 4px;
}

/* Feature Content Card */
.content-feature-card {
  background: var(--pure-white);
  border-radius: var(--radius-md);
  padding: 40px;
  box-shadow: 0 4px 20px rgba(10, 37, 64, 0.05);
  border: 1px solid #E2E8F0;
  margin-bottom: 40px;
  position: relative;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.content-feature-card:hover {
  box-shadow: 0 8px 30px rgba(10, 37, 64, 0.09);
}

.content-card-header {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 22px;
  padding-bottom: 16px;
  border-bottom: 2px solid #F1F5F9;
}

.content-card-icon {
  width: 52px;
  height: 52px;
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.5rem;
  flex-shrink: 0;
}

.icon-red {
  background: #FEE2E2;
  color: var(--primary-red);
}

.icon-blue {
  background: #E0F2FE;
  color: var(--primary-blue);
}

.local-content-wrapper h2 {
  font-size: 1.75rem;
  color: var(--dark-navy);
  margin: 0;
  border: none;
  padding: 0;
  line-height: 1.3;
}

.local-content-wrapper h2::after {
  display: none;
}

.local-content-wrapper h3 {
  font-size: 1.25rem;
  color: var(--primary-blue);
  margin-top: 25px;
  margin-bottom: 12px;
}

.local-content-wrapper p {
  margin-bottom: 18px;
  color: #334155;
}

/* Mini Feature Grid inside Content Cards */
.content-feature-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
  margin: 25px 0 10px;
}

@media (max-width: 640px) {
  .content-feature-grid {
    grid-template-columns: 1fr;
  }
  .content-feature-card {
    padding: 25px 20px;
  }
}

.feature-pill-item {
  background: #F8FAFC;
  border: 1px solid #E2E8F0;
  border-radius: var(--radius-sm);
  padding: 18px 20px;
  border-left: 3px solid var(--primary-blue);
}

.feature-pill-item.red-border {
  border-left-color: var(--primary-red);
}

.feature-pill-item h4 {
  font-size: 1rem;
  color: var(--dark-navy);
  margin-bottom: 6px;
  display: flex;
  align-items: center;
  gap: 8px;
}

.feature-pill-item p {
  font-size: 0.92rem;
  line-height: 1.55;
  color: #64748B;
  margin-bottom: 0;
}

/* Local Insight Callout Box */
.local-advice-box {
  background: linear-gradient(135deg, #FEF2F2 0%, #FFFFFF 100%);
  border-left: 4px solid var(--primary-red);
  padding: 26px 30px;
  border-radius: 0 var(--radius-sm) var(--radius-sm) 0;
  margin: 35px 0;
  box-shadow: 0 2px 12px rgba(220, 38, 38, 0.05);
  border-top: 1px solid #FEE2E2;
  border-right: 1px solid #FEE2E2;
  border-bottom: 1px solid #FEE2E2;
}

.local-advice-box h4 {
  font-size: 1.15rem;
  color: var(--primary-red);
  margin-bottom: 10px;
  display: flex;
  align-items: center;
  gap: 10px;
}

.local-advice-box p {
  margin-bottom: 0;
  font-size: 1rem;
  color: #475569;
}

/* Local Lead CTA Banner */
.local-lead-cta-banner {
  background: linear-gradient(135deg, #061525 0%, #0A2540 100%) !important;
  color: #FFFFFF !important;
  padding: 40px;
  border-radius: var(--radius-md);
  margin: 45px 0;
  text-align: center;
  box-shadow: 0 10px 30px rgba(6, 21, 37, 0.25);
  border: 1px solid rgba(255, 255, 255, 0.15);
}

.local-lead-cta-banner h3 {
  color: #FFFFFF !important;
  font-size: 1.55rem;
  margin-bottom: 12px;
}

.local-lead-cta-banner p {
  color: #E2E8F0 !important;
  max-width: 650px;
  margin: 0 auto 24px;
  font-size: 1rem;
  line-height: 1.6;
}

/* Numbered Process / Checklist Grid */
.checklist-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 16px;
  margin: 20px 0;
}

.checklist-card {
  background: #F8FAFC;
  border: 1px solid #E2E8F0;
  border-radius: var(--radius-sm);
  padding: 16px 20px;
  display: flex;
  align-items: flex-start;
  gap: 12px;
}

.checklist-card i {
  color: var(--primary-red);
  font-size: 1.1rem;
  margin-top: 3px;
  flex-shrink: 0;
}

.checklist-card div strong {
  display: block;
  color: var(--dark-navy);
  font-size: 0.95rem;
  margin-bottom: 4px;
}

.checklist-card div p {
  font-size: 0.88rem;
  color: #64748B;
  line-height: 1.5;
  margin: 0;
}

/* Mobile Sticky CTA */
.mobile-sticky-cta {
  display: none;
  position: fixed;
  bottom: 0;
  left: 0;
  width: 100%;
  background: var(--pure-white);
  box-shadow: 0 -4px 15px rgba(0,0,0,0.1);
  padding: 10px 15px;
  z-index: 999;
}

.sticky-btn {
  flex: 1;
  padding: 12px;
  text-align: center;
  border-radius: var(--radius-sm);
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 0.95rem;
}

.call-btn {
  background: var(--primary-blue);
  color: var(--pure-white);
  margin-right: 10px;
}

.audit-btn {
  background: var(--primary-red);
  color: var(--pure-white);
}

/* Preranked Digital Assets Section */
.preranked-section {
  background: #F8FAFC;
  padding: 90px 0;
  border-top: 1px solid var(--border-color);
  border-bottom: 1px solid var(--border-color);
}

.preranked-banner {
  background: linear-gradient(135deg, #061525 0%, #0A2540 100%) !important;
  color: #FFFFFF !important;
  border-radius: var(--radius-md);
  padding: 40px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 25px;
  margin-top: 45px;
  border: 1px solid rgba(255, 255, 255, 0.15);
  box-shadow: 0 10px 30px rgba(6, 21, 37, 0.25);
}

.preranked-banner h3 {
  color: #FFFFFF !important;
  font-size: 1.45rem;
  margin-bottom: 10px;
}

.preranked-banner p {
  color: #E2E8F0 !important;
  font-size: 0.98rem;
  line-height: 1.6;
}

.preranked-card {
  position: relative;
  border-top: 4px solid var(--accent-blue);
}

.preranked-card.featured {
  border-top: 4px solid var(--primary-red);
}

.asset-badge {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 800;
  padding: 4px 10px;
  border-radius: 4px;
  margin-bottom: 12px;
  text-transform: uppercase;
}

.asset-badge.live {
  background: #DCFCE7;
  color: #15803D;
}

/* Site Footer */
.site-footer {
  background: #061525;
  color: #94A3B8;
  padding: 70px 0 0;
  font-size: 0.9rem;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.2fr 0.9fr 0.9fr 1.2fr;
  gap: 30px;
  padding-bottom: 50px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.1);
}

.footer-map-wrapper {
  margin-top: 15px;
  border-radius: var(--radius-sm);
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, 0.15);
  box-shadow: 0 4px 15px rgba(0, 0, 0, 0.3);
}

.footer-map-wrapper iframe {
  width: 100%;
  height: 180px;
  display: block;
  border: 0;
}

.footer-logo {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: 'Montserrat', sans-serif;
  font-weight: 900;
  font-size: 1.3rem;
  color: var(--pure-white);
  margin-bottom: 16px;
}

.footer-desc {
  font-size: 0.88rem;
  line-height: 1.6;
  margin-bottom: 20px;
}

.footer-socials {
  display: flex;
  gap: 12px;
}

.footer-socials a {
  width: 36px;
  height: 36px;
  background: rgba(255, 255, 255, 0.1);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--pure-white);
  transition: var(--transition);
}

.footer-socials a:hover {
  background: var(--primary-red);
}

.footer-col h4 {
  color: var(--pure-white);
  font-size: 1.1rem;
  margin-bottom: 20px;
  position: relative;
  padding-bottom: 10px;
}

.footer-col h4::after {
  content: '';
  position: absolute;
  bottom: 0;
  left: 0;
  width: 35px;
  height: 2px;
  background: var(--primary-red);
}

.footer-links {
  list-style: none;
}

.footer-links li {
  margin-bottom: 10px;
}

.footer-links a {
  color: #CBD5E1;
  font-size: 0.88rem;
}

.footer-links a:hover {
  color: var(--pure-white);
  padding-left: 5px;
}

.footer-contact-item {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  margin-bottom: 15px;
  font-size: 0.88rem;
}

.footer-contact-item a {
  color: #CBD5E1;
}

.footer-contact-item a:hover {
  color: var(--pure-white);
}

.footer-bottom {
  padding: 25px 0;
  font-size: 0.82rem;
  color: #64748B;
}

.bottom-flex {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 15px;
}

.bottom-links {
  display: flex;
  gap: 20px;
}

.bottom-links a {
  color: #94A3B8;
}

.bottom-links a:hover {
  color: var(--pure-white);
}

/* ==========================================================================
   Responsive Breakpoints
   ========================================================================== */
@media (max-width: 1024px) {
  .hero-grid,
  .services-header-grid {
    grid-template-columns: 1fr;
    gap: 40px;
  }

  .grid-3 {
    grid-template-columns: repeat(2, 1fr);
  }

  .grid-4 {
    grid-template-columns: repeat(2, 1fr);
  }

  .footer-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 768px) {
  .top-bar-left {
    display: none;
  }

  .top-bar-content {
    justify-content: center;
  }

  .nav-links {
    display: none;
    position: absolute;
    top: 100%;
    left: 0;
    width: 100%;
    background: var(--pure-white);
    flex-direction: column;
    padding: 20px;
    box-shadow: var(--shadow-lg);
    border-top: 1px solid var(--border-color);
  }

  .nav-links.active {
    display: flex;
  }

  .mobile-menu-toggle {
    display: block;
  }

  .header-actions {
    display: none;
  }

  .hero-text h1 {
    font-size: 2.15rem;
  }

  .section-title h2 {
    font-size: 1.85rem;
  }

  .grid-3, .grid-4 {
    grid-template-columns: 1fr;
  }

  .footer-grid {
    grid-template-columns: 1fr;
  }

  .calc-inputs {
    flex-direction: column;
  }

  .mobile-sticky-cta {
    display: flex;
  }

  body {
    padding-bottom: 60px; /* space for mobile sticky bar */
  }

  .featured-pricing {
    transform: none;
  }
}